Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started.
Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.”
By creating valuable, high-quality content that is targeted at a specific audience (like your prospective customers), you will attract more visitors to your website. More importantly, you will attract the right visitors because they are likely to convert into leads and customers.