1. As a content marketing professional in the B2B SaaS space, I agree with your point that content marketers should be leveraging intent data – including social media activities – to get a better understanding of what their customers care about & use this data to segment people into different campaign tracks. Do you have examples of companies that have began to do this and seen some success already? What sources of intent data are they able getting?

    I wrote an article recently on how B2B marketers can use intent data from the social web to create better content: http://blog.socedo.com/create-better-content-with-social-data/