An effective content strategy doesn’t rely on only one tactic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
While content is a fairly general term, it’s important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media — earned, owned, and paid — and how to combine them is critical to the success of your lead generation efforts.
