Content has changed dramatically over the past few years. The evolving consumer has played a large part in this as they become more demanding and technologically savvy. To connect with these consumers you need to use several mediums for your content marketing efforts in order to make sure that you are properly reaching your target audience through the type of content that they prefer.
Veracelle Vega, Vice President of Human Resources at Madison Logic, spends a lot of her time researching HR content and finds that certain types of content resonate more with her than other marketing efforts. Watch this video to see her thoughts and use this as a foundation for revamping your content marketing efforts.