Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore most of that will be mobile.
A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015, capturing 61 percent of all programmatic display ad spending in the US. By 2017 eMarketer says that mobile programmatic will be worth $20.4 billion vs. $6.34 billion on the PC.
We asked James Hunter, Director, Advertising Operations at Madison Logic, why he thinks desktop display spend is decreasing and why mobile is becoming the preferred platform.