One Question With… James Hunter

One Question With… James Hunter

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore most of that will be mobile.

A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33 billion in 2015, capturing 61 percent of all programmatic display ad spending in the US. By 2017 eMarketer says that mobile programmatic will be worth $20.4 billion vs. $6.34 billion on the PC.

We asked James Hunter, Director, Advertising Operations at Madison Logic, why he thinks desktop display spend is decreasing and why mobile is becoming the preferred platform.