NEW YORK, NY–(Marketwired – May 27, 2015) – Madison Logic, the leading global provider of intent-activated brand and demand marketing solutions, today introduced a socially-driven thought leadership platform titled #MyIntent. The announcement coincides with the BMA15 Annual Conference taking place in Chicago from May 27-29 and follows last week’s launch of Activate ABM, Madison Logic’s new intent-powered, account-based marketing suite.
The #MyIntent platform showcases how leading marketers intend to leverage data, media and technology to optimize marketing performance. Initial content, including video commentary, insights and experiences from leading, global CMOs will be gathered during the BMA conference and streamed on a near real-time basis. Additional content and analysis will be added after BMA to provide insights for marketers seeking to drive results from top to bottom of funnel.
Importantly, #MyIntent highlights and adds substance to Madison Logic’s new ‘Activate with Intent’ brand positioning. Tom O’Regan, CEO of Madison Logic, states, “From brand to demand, marketers need — and now have the opportunity — to use the industry’s most sophisticated and actionable intent data to drive measureable marketing effectiveness and ROI at every stage of the buyer journey.”
At present, Madison Logic leverages data from 3.25 billion buyer intent interactions to activate its comprehensive digital brand and demand-gen solutions.
According to Ted Kohnen of global B2B agency Stein IAS, “Modern marketers are on the cusp of a revolution in audience targeting and data-driven marketing through the application of intent data. Intent enables greater relevance, which equates directly to better buyer journey marketing. Madison Logic’s offerings uniquely enable this revolution; its brand positioning describes it in a clear and compelling manner.”
O’Regan continues, “With #MyIntent, we want to manifest our brand positioning. More than that, we want to give B2B marketers a platform to discuss and share best practices regarding the role intent data — and data-driven marketing in general — will play going forward. The integration of intent data with audience delivery across digital channels is where the industry is headed. #MyIntent is where the marketers at the vanguard will share their intent.”
#MyIntent content will be shared on Madison Logic’s social channels including @madisonlogic (#MyIntent) and on the company’s blog:http://blog.madisonlogic.com/