2015 was another pivotal year in the world of digital marketing. The rise of the connected customer has lead to countless innovations in mobile, social and engagement marketing strategies. The use of marketing automation platforms has surged, and the most successful businesses are now embracing real-time analytics to optimize how they engage each individual buyer. Traditional advertising has rightfully evolved into the world of content marketing, and personalized content journeys are replacing the one-size-fits-all mentality of yesterday’s marketers. And as we’re all now seeing first-hand, video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.