The world is packed with successful teams, from football to fiction there’s strength in numbers. But whether you’re in a novel fighting crime, debating in parliament, sailing across the Atlantic or embarking on your next marketing campaign, your team needs the right structure, skills and support to succeed.
This has become a tricky task for the marketing department as it undergoes the fastest and largest transformation in its history. The discipline has changed more in the last five years than the last 20 – so achieving the ‘M-Factor’ is harder than ever. In offices up and down the UK (and the world), everyone from marketing assistants to CMOs is trying to overcome the challenges digital, social and mobile present.