Whoever said that the best things in life are free wasn’t talking about great content. In a world where someone has to pay the bills, advertisers are more than happy to help fund your website — assuming, of course, that your great content generates great traffic.
Publishers can’t just hang their hats on quality content and hope to thrive. Almost all publishers have to figure out a way to drive and monetize traffic that their content produces.
Image via 401(K) 2012
