Are you interested in adopting agile marketing, but unsure if it will fit with your organization’s culture? Or, perhaps you started and it’s not working. Having practiced agile for several years now, I can fully recommend it, but there are few gotchas to avoid.
For those still not familiar with the concept of agile marketing, which is borrowed from software development, the idea is to create time-bound sets of objectives, prioritize them critically, and measure achievement frequently. Here’s how Jim Ewel puts it in his Agile Marketing blog: