Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions.
The company’s Data Match Behavioral Analytics is intended to supply advanced analytics to a B2B company’s marketing automation system. It includes features to:
– Feed marketing automation platforms with real-time behavioral data on prospects;
– Identify plan-to-purchase trends, both at the customer and account level;
– Use behavioral data to drive targeted content marketing campaigns;
– Pinpoint key B2B influencers and purchasing decision-makers.
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