Cloud technology is transforming how B2B marketers do business by allowing employees to work with efficiency and ease from any location.
The cloud is disrupting communications even more than email or Skype did by facilitating remote collaboration at scale in a secure matter. With access to large files wherever they are, cloud services make it easier for B2B marketers to keep up with their deadlines since they can access all of their files from client meetings, business trips or even just working from home.
It should come as no surprise that the cloud industry is blowing up. In fact, cloud computing optical systems and componentry had $1 billion in revenue in 2014 according to a new report from BCC Research. The market is expected to reach $1.2 billion by the end of this year and nearly $3.1 billion by 2020, growing at a compound annual growth rate of 20.7 percent between 2015 and 2020.
But as more providers hop on the cloud bandwagon, B2B marketers have to exercise caution when shopping for a cloud solution provider; you don’t want to form a contract with the wrong company. Many of the traditional enterprise providers, whose names you might trust, are getting the cloud wrong. You want to make sure that your files are secure and that the provider will be in business in six months. You don’t want to hitch your wagon to a service that is just going to shut down next year, requiring you to move around a bunch of data.
But not everyone is taking advantage of all that the cloud has to offer. According to Forbes, IT experts in the finance industry are dragging their heels for fear of rocking the boat or even making themselves obsolete. What these executives fail to recognize is that cloud solutions have an opportunity to improve IT’s value to the organization, no matter what your industry. Technology is not replacing the IT department, on the contrary, the cloud just offers up a new set of tools which create more opportunity. Ultimately, savvy companies will adopt the cloud, and those that don’t will be left in the dust.
Image via Sarah Worthy