Madison Logic CEO, Erik Matlick shared his thoughts on the potential of intent data for marketers in a press release published today by UK based data & analytics news site,
“In the future, anyone who is able to use data analytics and leverage intent data to nurture leads will have the advantage of speed and relevance. Traditional and new publishers are moving quickly to use these experienced models to compete in the marketplace. The tools are changing, but the multi-touch, multi-platform approach will ensure an engagement opportunity for the publisher to deliver finely targeted messages to the right audiences.”
Click through to PRWeb for the full release.