Account Based Marketing (ABM) seems to be the new rage for 2016. A prominent blogger is referring to ABM as the “the new black”, while a Google query for “Account Based Marketing Framework” uncovers a startling quantity of charts and infographics, which attempt to provide a roadmap to success. But, is ABM really the wave of the future or a flashback to the past? Let’s take a closer look, and you can decide.
