Taking ABM from Theory to Practice Takes Time
I have been reading a lot of articles recently about the popularity and proven results of Account-Based Marketing (ABM). In fact, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, more than 90% consider it a “must-have” tactic. However, few of these articles address the planning and preparation time required to ensure a successful ABM campaign roll-out. If you are considering Account-Based Marketing in 2016 (and you should be), here are six reasons why you should start today and not wait until 2016 to begin.