An ever-evolving marketing landscape – where more content is being produced than ever before and more brands are selling their products and services than they ever have, has forced marketers – B2B and B2C alike, to change their approach and overall strategy to connecting with customers online.
Marketing to businesses online however, has become a little challenging. With B2B products and services – the element of trust needs to be far higher. Consumers are more willing to take a personal risk and try out new brands and services for themselves, but when it comes to making a business purchase, buyers are far more cautious. A bad business purchase can put people into a very precarious position in the eyes of their company and those that they report to.