Measurement and optimization of multichannel marketing campaigns are a struggle for many B2B marketers. Add in the shift from traditional demand generation to an account-based focus, and a new layer of complexity in managing KPIs comes to life.
There are many questions that marketers struggle to answer easily and efficiently. How do you tie engagement and performance across disparate platforms? How do you make the connection between influence and impact? Even if your account-based strategies are closely aligned with business goals, are you able to prove it?
What You’ll Learn:
- Why multichannel programs add value to engaging your target accounts
- How it can accelerate performance
- The challenges and solutions for marketers in this fast-evolving digital landscape