CTO Mark Herschberg, our bottomless resource for startup advice, sheds some like on starting a career in the IT space as a software developer: While he agrees that software development is a good place to start for many because it will have the biggest shortage of workers down the road, Mark Herschberg, CTO of Madison [...]
Madison Logic CEO, Erik Matlick shared his thoughts on the potential of intent data for marketers in a press release published today by UK based data & analytics news site, IntentData.com. “In the future, anyone who is able to use data analytics and leverage intent data to nurture leads will have the advantage of speed and relevance. [...]
This past Friday we opened our doors to a slew of tech-savvy New Yorkers looking to get a glimpse inside Madison Logic HQ at 257 Park Ave South. We’re happy to report that everyone involved had a fantastic time and the Madison Logic staff was extremely impressed by some of the questions asked by the [...]
As marketers, we tend to put a lot of emphasis at the top of the funnel. Get those leads in, and sales will do the rest, or get the leads in and let your marketing automation system churn out content to them and hope and pray that they become “sales ready.” Both strategies are flawed [...]
Madison Logic CTO, Mark Herschberg, was recently featured in an article by Visual Studio Magazine where he shared his thoughts on what it takes to assemble a successful Data Science team. “A good data scientist has a combination of three different skills: data modeling, programming and business analysis,” Herschberg said. “The data modeling is the [...]
Update from the show-room floor at Uncubed: The event’s keep rolling in…. Madison Logic will be exhibiting at the NYC Uncubed recruiting fair in on May 17th. CTO Mark Herschberg will be in attendance and he’s looking for some talent. Stop by our booth and chat! Date: Friday May 17th, 2013 Location: Metropolitan Pavilion, 125 W 18th St, New York, NY [...]
Madison Logic CTO Mark Herschberg recently gave a presentation at the Pace University Entrepreneurship Lab in New York City. The talk centered around the ins-and-outs of the day to day responsibilities of a Chief Technology Officer, as well as the bigger picture role of a CTO within the corporate strategy of a tech startup. Check out Mark’s [...]
Originally posted by Erik Matlick on iMedia Connection, April 1st, 2013 at 7:33 am The latest research is showing a clear positive correlation regarding a company’s success and lead nurturing, a process that provides relevant, meaningful communications to a prospect to lead them to a conversion. However, research is also suggesting that BtoB marketers may be lagging [...]