This year’s roll-up of the top ten blog posts reveals that our audience was focusing on lead nurturing, with 4 out of ten of them addressing the ins and outs of the practice. Take a look for yourself. It’s like a greatest hits compilation!
1.
A Few Questions for… Adam New-Waterson of RevJet
In this, the second installment of Madison Logic’s interview series with ABM thought leaders, we talked to Adam New-Waterson, VP of Demand Gen, at RevJet. We discussed Lead Generation, Content Marketing, and all things B2B.
2.
What You Should Know About Account Based Nurturing
There are no natural born customers in B2B, a lead must be nurtured before it converts. This post broke down some of the fundamentals.
3.
Account Based Marketing Best Practices
This post revealed that reaching your key accounts with content and relevant messaging somewhat simple.
4.
The Three Crucial Data Points for Account Based Marketing
What if you worked hard on your marketing message, but couldn’t get it in front of your target audience. This post broke down the three data points you need to avoid that fate.
5.
Lead Generation: Facing the Challenges
It’s 2017, so why are B2B marketers still struggling with lead generation? This quick analysis of DemandGen Report’s Lead Gen study revealed the key challenges.
6.
Three Ways to Nurture B2B Leads into Loyal Accounts
In this post – which originally appeared on MarTech Advisor – Madison Logic’s COO, Vin Turk, broke down the essential things you need to do to nurture your leads.
7.
Top B2B Lead Generation Trends
For every B2B marketing team, there is a B2B sales team that is clamoring for leads. And its marketing’s task to deliver on that demand. This analysis of Chief Marketer’s study depicted the challenges B2B marketers face and what’s working in their lead generation practices.
8.
Nurture Your Prospects Before You Know Them
Is it possible to nurture your prospects before they raise their hand? It certainly is. This post told you how.
9.
Calling all B2B sellers and marketers:
Business as usual is holding you back
Sometimes you have to change the game. Here, Madison Logic’s CPO, Sonjoy Ganguly, told us how we can break away from the past.
10.
Walk a Mile in Your B2B Prospect’s Shoes
Sometimes you have to stop thinking like a marketer and start thinking like a customer. Here’s a post to help.
