This year the team at Madison Logic posted to the blog 222 times. That’s a lot of posts! So as 2016 draws to a close we wanted to highlight some of the top 10 most popular posts. We filtered out our press release and company announcements so you can easily click and enjoy!
1) Confessions of an ABM Skeptic
For the last year, the term “account based marketing” is on the lips of many a B2B marketer. However, even with all the buzz, there are still people who are still on the fence of this strategy. In this article, Tom Koletas, Madison Logic’s SVP of Media, takes on four common ABM complaints, handily dismantling each and showing how ABM is already the past, present, and future of B2B Marketing. READ MORE.
2) Video, Social & Other B2B Marketing Trends on the Horizon in 2017
Predictions, predictions. In this post, we lay out Madison Logic’s forecast for 2017. The way we see it, some things that are already in a B2B marketer’s toolkit will grow in importance. We use video, native, email, and social; none of these are going anywhere. A surprise entry is virtual reality. It’s coming. But the question is what will it look like for B2B when it gets here? READ MORE.
3) Account Based Marketing Brings Sales & Marketing Teams Together for Strategic Collaboration
It’s a tale as old as time. Well, maybe not quite that old. However, it is true that the gulf between marketing sales has been written about so often it’s become legendary. But, that doesn’t mean that there aren’t new ways of looking at it. In this post, we look at how account based marketing is closing that storied gap. READ MORE.
4) Highlights from MarketingProfs B2B Forum 2016
Everybody loves a good wrap up. In this post, we share some of the experiences we had at Marketing Profs B2B Forum, which took place in Boston in October of this year. We were part of the action too. Sonjoy Ganguly led a lunch and learn and we met many great people at our booth. Much fun was had. If you couldn’t be there, READ MORE about it here.
5) The Nature of Innovation and How to Harness It!
Speaking of Sonjoy, he writes a great article in this one in which he unpacks the meaning of innovation especially as it applies to technology-based businesses. It’s a bit of workplace philosophy distilled into a short blog post. READ MORE.
6) Why Aren’t B2B Marketers Leveraging Personalized Content Yet?
In this post, Madison Logic’s own Paul Briggs writes about personalized content from his perspective in the United Kingdom. It’s great stuff, laying out how B2B marketers should be taking advantage of all the data that is available to them in order to create content that aligns closely with their prospect’s needs. Paul writes: “It’s important for marketers to personalize content so that it addresses not only the specific user’s interest, but also so that it’s written for their role, and even at what stage of the decision-making process, they are in.”
7) The Dos and Don’ts of Lead Nurturing
Lead nurturing is as easy as it seems. When a lead enters your pipeline, it is not ready for a sales call. To get there, marketing must carefully nurture that lead towards conversion. It’s a delicate process. Do it right and you just might get your sale. Do it wrong and you risk losing it forever. In this post, Madison Logic offers a quick list of Dos and Don’ts to help you better nurture your leads. READ MORE.
8) Case Study: Offerpop & Madison Logic
In July, we published the results of our case study with Offerpop, a Social Marketing Campaign Platform. The company has since rebranded as Wyng, but that doesn’t change the awesome results. After running a program on our account based marketing platform, Activate ABM™, Madison Logic hit big in the company’s success metrics. Watch the video we made below or CLICK THROUGH for the full case study.
9) Data for B2B: No Guessing Allowed
Data is everywhere. If data was physical and not digital, B2B marketers would be in it over their heads. Luckily for most of us, data is usually confined to a hard drive. But that doesn’t make it easier to understand. We decided that a primer was required and wrote this post. READ MORE.
10) What is the Difference Between Demand Generation and Lead Generation?
The terms Lead Generation and Demand Generation are often used interchangeably. However, they are distinctly different things. We figured it was time for a quick guide to break down the two processes. You can’t do it right if you’re not using the right words. READ MORE.
