The Shift to Account-Based Marketing

The Shift to Account-Based Marketing

lattice-engines.com

Demand Generation

Over the past few years, marketers have been talking about the rise of account-based marketing. The B2B buying process is shifting. More and more of the buying process is happening online before your buyer ever stops to engage with your brand. What’s more, when they do engage, today’s buyers expect more relevant content. B2B buying is now a considered sale that required multiple influencers and decision makers.

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