The Power of Programmatic in Brand Building

The Power of Programmatic in Brand Building

theidm.com

For years, programmatic advertising has been synonymous with performance-driven marketing, offering real-time opportunities to drive customers through to the sharp end of the purchase cycle. But this efficiency and performance to drive sales has perhaps meant that marketers have not fully appreciated the power that programmatic has to effectively build brands in a uniquely engaging and personalised way.

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Image via brett jordan

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