At some point in time you may have signed up for a sweepstakes, agreed to receive additional information from a company’s partners, registered for a webinar, downloaded a free software trial, answered questions about marketing budgets to receive a white paper or filled out a contact form to request more information on cloud computing services.
Congratulations, you have just become a Lead!
Now what happens? What would make you, as the potential customer, move to the next level and actually make a recommendation or purchase?
With less time and resources available, the myriad of choices to generate, qualify, nurture and manage leads is overwhelming to marketers. At the core of it all, it’s about understanding what works for your business and using DATA in all aspects of the lead generation process to create a conversation with your potential customers.
Therefore, it comes as little surprise that Madison Logic’s LeadFocus Marketing Blog will focus on Leads and Data. Our goal is to wade through all the marketing jargon to break down the sales funnel from lead origination to a sale and everything in between. Let us begin….