The Evolution of TV and the Future of Video Advertising

The Evolution of TV and the Future of Video Advertising

venturebeat.com

The rise of digital has completely transformed the media industry. Video, which was once exclusive to TV, has become multi-platform, multi-device content. The term “watching TV” will apply to watching an NBC show via Netflix on a tablet, just the same as watching a movie on HBO Now via Apple TV. Content will become device agnostic, your TV will essentially be a larger version of the phone in your pocket, and the CBS Channel will be replaced by the CBS App on any device.

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