Not all marketing content is created equal. Some content is designed to engage those at the top of the buying funnel, some to continue the conversation with the buyer and nurture leads in the middle buying stages. And some is for sales, to convert prospective clients into buyers.
Each type of content is integral to the overall success of your demand-generation strategy. So, knowing what type of content to use — and when and how to use it — is the most important part of any successful content strategy. It’s also a critical part of your overall demand process.