B2b Spending on Display Ads Down

B2b Spending on Display Ads Down

Internet Ad Spending

In a surprising development, the largest b2b advertisers spent 2.7% less on display ads in 2014 than they did in 2013. According to AdAge’s analysis of a Kantar Media study, spending declined $19M, dropping from $704M to $685M.

See the full results of the study here.

NO COMMENTS

Speak your mind: