Rich Resnick, the co-founder and President of Silverline, oversees the go-to-market strategy across their diverse set of clients and guides the sales organization, along with marketing and delivery, to ensure all clients receive maximum value from their investment. Rich always tries to engage his prospects more personally, rather than using a one-size-fits-all approach – a practice that captures the essence of account-based marketing. Before using Madison Logic, Silverline used events, paid search, and social media for demand generation.
“We couldn’t easily engage our prospects with a unique message based on their stage,” Resnick said. “We didn’t have the tools to bring good personalization and timing until we found Madison Logic.”
To solve their personalization problem, Rich turned to Madison Logic and Journey Acceleration™. Madison Logic’s integrations into Silverline’s sales and marketing stack were a perfect fit and made incorporating Madison Logic into their strategy a breeze.
Silverline’s initial results with ABM are impressive, and they are just the beginning. Here are the benefits that Silverline has already seen from their Madison Logic ABM partnership:
•18% increase in speed at which leads move through the nurture path
•9% increase in lead conversion rates
•7.5% decrease in time that opportunities spent between each stage in the buyer’s journey
•22% decrease in time from opening an opportunity to closing an opportunity
•195% return on advertising spend (ROAS)
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Silverline is headquartered in New York City with offices located in Chicago, Orlando, Omaha, and Minneapolis, and consultants throughout North America. They focus exclusively on the end-to-end implementation of Salesforce products and powerful third-party apps. They are dedicated to helping their customers realize the maximum value of their Salesforce implementation and related technologies.