Seven Essential Ingredients for Account-Based Marketing Success

Seven Essential Ingredients for Account-Based Marketing Success

bnj.com

ACCELERATE

BY AARON BEAN

Build your account-based marketing (ABM) program from a solid foundation and set yourself up for success. Skip these fundamentals and assume risk at your own peril!

The concept of ABM is rather straightforward – focus your marketing on the most promising target accounts. However, the strategy and mechanics of building a successful and scalable ABM program require careful planning and coordination to achieve success.

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