Online B2B Advertising to Reap Account Based Marketing Improvements through HG Data...

Online B2B Advertising to Reap Account Based Marketing Improvements through HG Data and Bombora Partnership for Technology Companies

benzinga.com

Bombora to bring the intelligence of HG Data’s comprehensive global dataset of installed technologies to B2B Account Based Marketing

Santa Barbara, CA (PRWEB) August 12, 2015

HG Data, the global leader in competitive intelligence on installed technologies, and Bombora, B2B’s centralized silo of intent data announce today that they have entered into a formal partnership that combines their data sets for use in programmatic ad targeting.

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