In this episode of One Question With…, we’re pleased to feature a special guest: Jeff Soriano, Senior Director of Demand Generation at Offerpop. Jeff and his team have worked closely with Madison Logic and he thinks deeply and well about demand generation strategies especially as it relates to account based marketing. We asked him about marketing personas. Are they still right for B2B marketers?
To learn more about Madison Logic’s account based marketing strategies, download this whitepaper: Account Based Marketing: Targeting with Intent.