Data is everywhere. As B2B marketers, we’re veritably drowning in it. There’s so much marketing data available its unclear how and where to apply it. But it’s essential to get a handle on data if we’re to power best-in-class marketing programs.
As Madison Logic’s own CTO, Greg Franczyk, tells us nowhere is this more true than in account based marketing. Running an ABM program without data is like trying to take a road trip without a map. You might know where you want to go, but you won’t know how to get there. Let’s let Greg break it down:
Learn more in the Madison Logic whitepaper – ABM: Targeting With Intent.