Now That The FTC Has Spoken On Native Advertising, What’s Next?

Now That The FTC Has Spoken On Native Advertising, What’s Next?

marketingland.com

Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising.

If you want to read all 16 pages, be my guest (PDF). If you want a summary, here goes: The days of playing fast and easy in native advertising are over.

Many of the findings in the FTC statement will result in native advertising becoming less effective, because — surprise! — the FTC wants native ads to be clearly labeled and formatted to look like ads, not content. Here are a few relevant parts of the FTC statement:

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