SAN MATEO, CA–(Marketwired – May 25, 2016) – Mintigo, the pioneer of predictive marketing and sales technology, has partnered with Madison Logic, one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse.
Mintigo has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with next-level speed and precision. The partners have endeavored to seamlessly integrate the two technologies, allowing marketers to expertly determine the targeted list of accounts using Mintigo’s predictive platform and execute large-scale digital campaigns with Madison Logic.
“Mintigo’s core mission is to empower marketers by giving them the tools they need to drive intelligent engagements and exceed their sales goals month over month and year over year,” says John Bara, President and CMO of Mintigo. “Having the most relevant data is crucial, but it means nothing if it’s not used correctly. Madison Logic’s campaigns are the most intelligent in the industry. We’re excited to partner with them to create an even better solution for our clients.”
Customers taking advantage of this partnership begin ABM campaigns by working on Mintigo’s platform to discover target accounts, both from their own house list and also from the universe of millions of accounts that exhibit likelihood to buy, and who also show they are in-market to purchase solutions. When that phase is complete, the target account list is seamlessly sent to Madison Logic’s platform to determine how each account is best engaged with relevant content across multiple channels.
“Aligning targeted content based on the buying stage of each account is critical to the success of any account based marketing program,” said Vin Turk, Madison Logic’s Co-Founder & Senior Vice President of Audience Development. “The integration of Mintigo’s platform with Madison Logic’s media execution engine brings marketers once step closer to their prospects. We think there are tremendous opportunities for our clients with this partnership.”