In this brand new feature, we turn the spotlight on a new staffer at Madison Logic, Carmen Facas, our new Senior Sales Director on the West Coast. Carmen comes to us from Business Insider and IDG Enterprise. With a deep background in B2B, Carmen is sensitive to the unique needs of her clients, enabling her to present solutions and strategies that get real results.
Q. What has been your biggest achievement so far in your career?
A. Building strong relationships with amazing clients and having many great friends in the industry.
Q. What has been your biggest challenge as an account director and how did you persevere?
A. Tough quarters, tough economic conditions teach you so much…I worked harder, scrapped for every dollar, prospected until I thought LinkedIn was going to block me from their site. All that work turns into dollars with patience and persistence, and you end up a better salesperson with more contacts than before.
Q. As you make the transition to Madison Logic, what excites you most about this next step in your career?
A. So many things! Data is the present and future of marketing, and Madison Logic has been on the forefront of B2B Marketing for years. Building out our west coast team is such an exciting opportunity, there will be big things to come from the west.
Q. What’s the best part of starting at a new company?
A. Knowing that you’ve made the right decision. Meeting the people who have built it. Especially when the more the “hood” of the company is lifted and you get more and more excited. I’m fired up!
Q. Tell us a little bit about yourself, what are your interests, hobbies, fears, life aspirations?
A. It’s all about my kids (5 + 3), and anything left over is skiing, college football, the Warriors, traveling, and wine.
Q. What do you like most about living in San Francisco?
A. Living in the Bay Area gives you access to so much – Tahoe, Napa, the beach. Would you ever live in another city or country? Yes! If Madison Logic ever needs an office in Barcelona or Buenos Aires, I’m there. I miss living in New York, so I’m excited to have a reason to spend time with the team there more often.
Q. If you were a brand, what would be your motto?
A. That’s a tough one, because what comes to mind first is my college mantra “Go Big or Go Home.” It’s still applicable to post-college life, with fewer red solo cups.