Madison Logic Elevates Global Sales and Product Teams as International Growth Accelerates

Madison Logic Elevates Global Sales and Product Teams as International Growth Accelerates

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Following Appointment of Co-heads of Global Sales and Promotion of its Top Product Officer to the C-Suite, Company Opens New Dublin Office

NEW YORK, NY–(Marketwired – Aug 8, 2017) – Madison Logic, the global leader in account based marketing, today announced the appointment of co-heads of global sales, with Glenn Brien assuming the SVP of International Sales role and Mike Burns coming aboard as SVP of Sales for North America. The company also has promoted Sonjoy Ganguly to Chief Product Officer. These moves pave the way for the opening of a new office in Dublin, Ireland, to support continued international growth.

Based out of Madison Logic’s new Dublin office, Brien will now lead international sales, leveraging his extensive B2B software sales experience and managing a team that has doubled in size across Ireland, London and Singapore. As co-head, Burns (previously a Madison Logic client) will run Marketing and Sales for North America, lending his years of sales executive management experience for XpertHR USA, the HR software division of RELX Group.

“The Dublin office provides Madison Logic with an essential foothold in Europe as we expand our International business and complements our existing presence outside the U.S.,” said Brien. “We’re specifically building up our team to satisfy our clients’ needs in EMEA and APAC. Mike and I are excited to work together as Madison Logic’s growth accelerates worldwide to deliver unmatched B2B solutions to our global client base.”

As the company installs global co-leadership for sales, Ganguly’s promotion from Senior VP to Chief Product Officer positions him to continue to enhance the company’s flagship product, Activate ABM™, the only comprehensive account based marketing solution that unifies display advertising and lead generation with advanced measurement capabilities metrics enabling marketers to achieve a quantifiable return on investment.

“Madison Logic’s rapid expansion requires robust, collaborative teams to fully support our global clients,” said Tom O’Regan, Madison Logic’s CEO. “Both Glenn and Mike are proven leaders who bring a combined 30 years of B2B software expertise. Sonjoy has played a significant role in helping Madison Logic become a leading innovator in account based marketing. With these new executive changes, Madison Logic is well-positioned to exceed the needs of the global B2B market.”

About Madison Logic
Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM™, unifies targeted advertising and content syndication with attribution metrics to show measurable return on investment. As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage, and convert prospective accounts. With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs, and inform their sales and marketing strategy. Madison Logic is a global company based in New York City and additional information can be found at www.madisonlogic.com and @madisonlogic


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