The decision process for longer sales cycles is typically broken into distinct stages. Vendors struggle to arm their sales forces with viable content that buyers need during the purchase decision process.
There is an infinite numbers of ways to nurture any given lead in order to guide them along the buying cycle faster, whether it be white papers, webinars, case studies, etc.
The infographic below offers best practices for content offerings throughout each stage of the buying cycle. Learn which one reigns supreme.
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