B2B respondents were much more focused than their B2C peers on content marketing.
B2B marketers indicate that in the next five years customer experience, personalization and big data will offer the biggest opportunities.
Creating an outstanding mobile site experience for B2B users is becoming table stakes.
Earlier this year, Econsultancy and Adobe surveyed more than 800 global B2B digital marketing professionals in order to understand the key priorities, trends, and challenges for B2B digital marketing. Those results have been gathered in “B2B Digital Trends 2015” giving marketers an unprecedented look at the unique characteristics of B2B vs. B2C and provides insights into variations among the largest subsectors within B2B.