This article originally appeared on Martech Advisor.
New York: Madison Logic, the account-based marketing (ABM) platform, today announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Steele will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo.
“We are incredibly excited to have Jenn Steele, a respected marketing leader we have known for some time, on board as CMO of Madison Logic,” said Tom O’Regan. “Because of her experience at Bizible and Marketo–both close partners of Madison Logic–, Jenn has excellent knowledge of how we fit into the B2B marketing landscape. And just as Bizible and Marketo are perfect complements to our account-based marketing platform, ActivateABM, Jenn is a strong and natural fit for Madison Logic on our current growth trajectory.”
At Madison Logic, Steele will be responsible for enhancing Madison Logic’s global reputation as the category leader in account-based marketing solutions and for positioning ActivateABM as the most comprehensive global account-based marketing platform available for B2B marketers looking to accelerate pipeline and drive revenue. Steele joins Madison Logic as the company rolls out its self-service account-based marketing platform, ActivateABM Direct, which makes the same powerful solution used by the largest enterprises available to companies of all sizes.
“Madison Logic, Marketo, and Bizible share a vision of helping B2B marketers succeed,” said Steele. “I really got to know Madison Logic through a joint case study with Bizible that proved ActivateABM drives real ROI for customers. I have always been impressed with Madison Logic’s passion for helping enterprise marketers succeed in penetrating target accounts. Now, I look forward to spreading the power and incredible ROI of ActivateABM across the broader B2B landscape.”
As Vice President of Product Marketing at Bizible, Steele drove the launch of Bizible Discover, the largest release in the company’s history. Her work for the company also propelled Bizible up-market, growing its foothold in larger enterprises. As a B2B marketing thought leader, Steele frequently speaks at industry events. In addition to B2B marketing, Steele writes on gender and leadership for a variety of outlets. As part of her ongoing commitment to diversity, she founded the Bizible women’s group to empower up-and-coming women in the martech space. Prior to Bizible, Steele held product and marketing roles at Amazon and HubSpot. She holds degrees from MIT and Simmons School of Management