Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana?

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [Part 5]

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First, here’s the question we’ve been asking our experts:

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

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