IAB Issues First Programmatic Display Report: US Revenues Topped $10.1B In 2014

IAB Issues First Programmatic Display Report: US Revenues Topped $10.1B In 2014

marketingland.com

The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding more than half of display advertising revenues were generated via programmatic buying and selling in 2014.

Online programmatic display drove $10.1 billion in revenues in the US last year, accounting for 20 percent of overall ad revenues of $49.5 billion and 52 percent of the $19.6 billion display market, according to the report, which was prepared by PwC.

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