Yesterday afternoon, Madison Logic sponsored the IAB B2B Mobile Marketing Town Hall event at the IAB offices. We want to thank the IAB for taking a leadership role for putting this event together and we look forward to future events.
This event discussed the following:
- How can marketers best reach mobile audiences relevant to B2B-specific products and services?
- What’s the role of social in a mobile B2B strategy?
- What tactics work well for delivering these kinds of messages to the right audience?
- How can the B2B segment, in particular, adapt to and succeed in a cross-screen world?
Our CEO, Tom O’Regan, was on a discussion panel alongside Lousi Moynihan (VP of Strategic Alliances at Demandbase), Andrew Goldman (Global Director – Agency Partnerships at LinkedIn), Richie Glassberg (CEO at Medialets), Tony Vlismas (Head of Marketing Strategy at Polar), David Steifmman (VP, Publisher at Haymarket Media), & Tracy David (CMO at Sharablee).
The sessions were incredibly informative and shed some incredible insights for mobile best practices and how B2B marketers can best use mobile for their marketing campaigns.