How to Get Started With Account-Based Marketing

How to Get Started With Account-Based Marketing

siriusdecisions.com

Editor’s note: This is the first in a series of blog posts that tell the story of successful account-based marketing (ABM) from two points of view: SiriusDecisions analyst (Megan Heuer, Service Director, Account-Based Marketing) and marketing leader (Jeff Winter, Vice President of Marketing, SAP, winner of SiriusDecisions’ 2015 ABM Program of the Year Award). Megan and Jeff will share what they’ve learned to help you deliver ABM results faster and avoid some common mistakes.

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