Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the content marketing game: It’s a versatile technique with a lot of creative possibilities, options, and approaches; yet it doesn’t require a lot of technical expertise or equipment to produce and maintain.
Blogging is also a powerful means of building an audience for your brand, and sustaining their interest over time – something every content effort should strive to achieve.
