As the baby boomers phase out from being the majority age group in the workforce, millennials like me are stepping up and will account for more than 50% over the next five years. Are you targeting us in your B2B marketing strategy?
Millennials started using computers and the Internet in elementary school. Our first reaction to most questions is: “Google it.” When a millennial is shopping for a product the first thing we do is run a search for reviews, pricing, and maybe even check out the company that makes it. This buying process spills over to the business world. Almost 90% of B2B researchers use the Internet in their research process.