How Publishers Can Drive, Maintain and Monetize Content

How Publishers Can Drive, Maintain and Monetize Content

business2community.com

Whoever said that the best things in life are free wasn’t talking about great content. In a world where someone has to pay the bills, advertisers are more than happy to help fund your website — assuming, of course, that your great content generates great traffic.

Publishers can’t just hang their hats on quality content and hope to thrive. Almost all publishers have to figure out a way to drive and monetize traffic that their content produces.

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Image via 401(K) 2012

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