How Much Will Poor Data Integrity Cost You in 2016?

How Much Will Poor Data Integrity Cost You in 2016?

business2community.com

While everyone knows marketing data integrity is incredibly important, our industry-wide efforts to address the issue aren’t keeping pace with the proliferation of bad data.

In fact, a recent Ascend2 Research survey (November 2015) found that “Improving data quality” was overwhelmingly the No. 1 “Most Challenging Obstacle to data-driven marketing success.”

The consequences of dirty data will skyrocket in 2016

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