What has happened in the B2C space is now happening in B2B. With the availability of a seemingly infinite amount of online resources, it is the duty of the marketer to develop a clear voice within the overcrowded marketplace of content and consider the B2B Buyer Journey The best way to create that message is [...]
Madison Logic recently participated in the annual JPMorgan Chase Corporate Challenge in New York City. Click for more photos:
Reblogged from Entrepreneur Magazine | By Colleen DeBaise With investors spending billions of dollars in recent years, yesterday’s billboards have been replaced by highly targeted ads delivered over the Internet. We talked to three ad-tech entrepreneurs at Metamorphic Ventures, a venture capital fund that runs an incubator in New York. Vivek Sharma’s company, Movable Ink, allows advertisers [...]
Urgency encourages action, a great thing for email marketing. A tried and true email marketing tactic in B2C, urgent language can (and should!) be effectively used in B2B email marketing subject lines to improve response metrics. How can you do this? Start with the following 3 tips. 1. Use key phrases such as, “hurry”, “now”, [...]
Mark Herschberg, on what it takes to be a successful Data Scientist: Mark Herschberg, chief technology officer of Madison Logic, notes that the job of the data scientist is math-intensive. “A data scientist needs a combination of advanced math skills and basic programming skills,” he explains. “To the former, the people usually have an advanced degree in [...]
Reblogged from Adotas.com Email marketing may have been upstaged in recent years by social, mobile and other “sexier” channels, but although it may not be the cool new kid anymore, it definitely still drives results. In fact, with the growing adoption of smartphones, “mobile everywhere” effectively means “email everywhere.” Consumers have greater access to email than they’ve [...]
Repost via OnlineDegrees.org: Math Majors Hold the Key to Tomorrow’s Most Valuable Jobs Mark Herschberg is CTO at Madison Logic, provider of data powered lead solutions, overseeing software development, QA, the IT system, and the data science team. He earned a BS in Physics and BS in Electrical Engineering and Computer Sciences, as well as an MS [...]
Dennis Syracuse Promoted to General Manager and CMO We’re extremely pleased to announce the recent hiring of Mark Chowdhury as VP of Finance, and the promotion of CMO Dennis Syracuse to General Manager of Madison Logic. This is an extremely exciting time for the company as we experience continued growth and prosperity. Full press release [...]