Better data analysis enables companies to optimize everything in the value chain — from sales to order delivery, to optimal store hours. Here are six examples of how major enterprises are using data to improve their business models.
Big data is changing the competitive landscape. Those who are in a position to take advantage of it often get to market faster with products and services that are better aligned with customer needs and desires. A 2014 Gartner survey found that 73% of respondents had invested in — or planned to invest in — big data in the next 24 months, up from 64% in 2013. Improving customer experience and process efficiencies are the top two priorities cited by respondents.