For B2B Marketers, Video Represents A Golden Opportunity

For B2B Marketers, Video Represents A Golden Opportunity

adexchanger.com

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video.

Today’s column is written by Bob Ray, president, Americas, at DWA Media.

Business-to-business (B2B) marketers have keenly observed the programmatic performance of business-to-consumer (B2C) marketers. Now is the moment to take advantage of more than a decade of progress, particularly in the emerging area of video.

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