In most cases when working with a lead generation vendor, you’ll find that simply acquiring a lead report and uploading it into your CRM or marketing automation platform is not that easy. Unavoidable issues will arise, like renaming the form-fields, manually translating field values to match yours, having to navigate through different views and roll-ups, etc.
We developed Custom Templates as a direct response to these pain points, and we really think that you’ll love it.
Here are some of the features:
Flexible Email Delivery Settings allow you to receive custom lead reports on specified dates, fitting in seamlessly with your existing lead management workflow.
Form Field Translations give you the freedom to fully customize lead report field names and automatically map them to those predefined by the Madison Logic platform.
Custom-Map Field Values. Say your campaign has “Country” listed as a form field, with a drop-down list of available values to choose from (i.e. “United States.”) Custom-mapping field values will display all the country values by default, and gives you the option to assign your own country codes that correspond to your database or CRM system set up. For example, we display “United States”. Your system requires “US”.
Custom Values for Smarter Lead Tracking and Scoring. Add a custom lead score to every lead generated with the Madison Logic platform by creating a static value tag, and your CRM system will automatically attribute the tag score to Madison Logic. For example: For each Madison Logic lead, you would like to append a “Lead Score” value of “Sales Ready” Simply enter “Lead Score” in the field “Additional Column Header” and “Sales Ready” in the static value field.
Enhanced Lead Delivery Templates are a small part of our initiative to reinvent online
lead generation for B2B marketers.